Blar i NTNU Open på forfatter "Rialp Criado, Alejandro"
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Examining the importance of social media and other emerging ICTs in far distance internationalization: The case of a Western exporter entering China
Moen, Øystein; Rialp Criado, Alejandro; Rialp, Josep (Chapter, 2020)We focus on the importance of digital social media for a European B2B firm entering the Chinese market. Our case company has achieved rapid international growth, including within the Chinese market. We find that social ... -
Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization
Rialp Criado, Josep; Alarcón del Amo, María del Carmen; Rialp Criado, Alejandro (Peer reviewed; Journal article, 2020)Despite various advances in international business and entrepreneurship literatures and increasing interest in speed of internationalization mainly among international entrepreneurship scholars, the relationship between ...